"Inspiration is not a side effect in massive change design.

It is our first responsibility."

- Bruce Mau

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BRUCE MAU: MC24

Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.

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Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. He is the author of Massive Change and MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, the pioneers in live brand experience. His zest for connecting the world brings out the best in people and projects, and resonates at home, too, in the life he shares with his wife Bisi Williams and three daughters in Winnetka, Illinois.

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