How to Change Everything.
Practically everything we do today needs to change. We are still doing most things as if we own nature and have unlimited resources. We work as if waste is not a problem. We treat nature like a pantry and a toilet. We think short term, party like there’s no tomorrow, and pass the check to future generations. We dump problems we can’t solve into places we can’t see. And many of our solutions create more problems than they correct.
Things gotta change. Now.
Bruce has distilled his innate ability into a series of steps that he can guide anyone or any organization through. The results are palpable, clear and real. Given the current state of the world, change equates with survival. Bruce can guide anyone there.
Bruce Vaughn, CEO Dreamscape Immersive, former Chief Creative Executive, Walt Disney Imagineering
I've been a big fan of Bruce Mau's thinking since I first laid hands on Lifestyle, 20 years ago. Massive Change had a meaningful impact on my life (the book, the Chicago exhibit and the resulting initiatives). I'm really looking forward to opening this book and opening myself to what I find in it.
Richard Leslie, Chief Global Growth Officer, Popsockets
"Yesterday, my copy of MC24 arrived, and unable to put it down, I read into the wee hours. BRAVO my friends; you have not only created a beautiful book…(Dare I say a work of art?!)…but something truly meaningful. When you started this initiative the world was a much different place. Change is now upon us...and in the nick of time...you have provided a “toolkit” to inform the work ahead."
David Gould, University of Iowa Public Policy Center
What a lovely book! Your design thinking is so optimistic, so impactful, and so valuable. Positive impact on people and the planet. Your MC 24 captures the full breadth of design. It's a comprehensive cross-disciplinary encyclopedia. This should be a must-read for any design student or design professional.
Gregg Buchbinder, CEO, Emeco
‘This is an illuminating and provocative book, not just for those practicing as designers, but for anyone thinking about ways of implementing lasting and positive change in the world. As Director of the Design Museum I share Bruce Mau’s belief in the power of design to change lives. In fact, it’s my job to champion this belief through the museum’s programme and work. Bruce Mau’s design ethos, communicated through the books 24 design principles, is nuanced, eye-opening, complex, inspiring and challenging. It ranges from an exploration of Mayan Ritual to contemporary data theory. It is systematic and yet anthological and wide-ranging; it is accessibly written but it demands a substantial engagement from its reader. It’s an appropriately elegant and engaging publication from a designer and thinker who describes books as one of the great loves of his life.'
Tim Marlow, Director and Chief Executive of the Design Museum
We would like to offer the following ways of working together:
- Master Class
- Keynote Presentation