• Karl Woolfenden
  • , Jul 2020
  • - Business Class News

Design Principles Enable Control. Control equals Success.

This week I spoke to a very special guest, Bruce Mau the Author of a new book called MC24, which relates to Massive Change, and the 24 Principles of Design that Bruce has developed over the past 20+ years. The book, tackles the issues of how to implement these principles in a new way of looking at addressing problems, not only for seasoned designers but it is an essential reference content for entrepreneurs, and business leaders that want to understand the importance of looking to change in this new normal environment. In the interview, Bruce touches on how change can impact the environment, and if designed in the right way gives us the opportunity to help us towards a sustainable planet.