“I have followed with great gusto Bruce’s rapidly paced development from design leader, that was his acquired status in the 1990s, to thought leader tout court. This entailed enjoying how Bruce expanded the notion of what “design” is, from “desktop” to “top of mind” and from aesthetic revolutions to “Massive Change” to pursue preferable futures, and from innovating book design to rethinking innovation from human-centric, to a novel notion of inclusion and nature, hence the immense idea of a new life-centered design, where empathy, commitment, and care connect with context in its widest environmental sense. From these starting points, Filiberto Amati and I engaged on a publicly available dialog with Bruce Mau, who is also Innovator in Residence at Freeman, on the future of events, from business events to our massive challenges that will require massive change at planetary level.”