• Marc-Christoph Wagner
  • , Jun 2020
  • - Louisiana Museum of Modern Art

Advice to the Young

“I think that young people should be more selfish in order to be more generous.”

“Work on what you love,” advises the leading Canadian designer Bruce Mau in this short video.

Mau shares how his initial idea of sending out a “consistent message of truth and beauty” into the world, and working exclusively on what he loved doing, led him to where he is now: “I think that young people should be more selfish in order to be more generous.”

Bruce Mau (b. 1959) is a Canadian designer. Mau began as a graphic designer but has later extended his creative talent to the world of architecture, art, films, conceptual philosophy and eco-environmental design. From 1985-2010, Mau was the creative director of Bruce Mau Design (BMD), and in 2003 he founded the Institute Without Boundaries in collaboration with the School of Design. In 2010, he went on to co-found The Massive Change Network in Chicago. Mau is the recipient of prestigious awards including the Chrysler Award for Design Innovation in 1998, the American Institute of Graphic Arts Gold Medal in 2007, the Philadelphia Museum of Art’s Collab Design Excellence Award in 2015, and the Cooper Hewitt 2016 National Design Award for Design Mind – for his impact on design theory, design practice and public awareness. In 1998, Mau designed a widely circulated 43 point manifest called ‘The Incomplete Manifesto for Growth’, which assists its users in forming and assessing their design process. Mau is also the author of iconic books such as ‘S, M, L, XL’ (1995) with Rem Koolhaas: an architecture compendium that quickly became a requisite addition to the shelves of creatives. In June 2020, he will publish ‘MC24’, which features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time.

Bruce Mau was interviewed by Marc-Christoph Wagner in connection with The World Around conference (  in New York City in January 2020.

Camera: Jakob Solbakken

Edited by Klaus Elmer

Produced by Marc-Christoph Wagner

Copyright: Louisiana Museum of Modern Art, 2020

Supported by Nordea-fonden